Every Etsy fee, explained
Etsy doesn't take one single cut — it takes several small ones, and they stack. Here's every fee Etsy charges a seller in 2026 and how the calculator above handles each.
Offsite Ads — the fee most sellers miss
Offsite Ads is where Etsy spends its own money advertising your shop on Google, Facebook, Instagram, Pinterest, and Bing. If a buyer clicks one of those ads and buys from you within 30 days, Etsy takes a cut of that order on top of all the other fees.
| Annual sales | Offsite Ads rate | Can opt out? | Per-order cap |
|---|---|---|---|
| Under $10,000 | 15% | Yes (voluntary) | $100 |
| $10,000 or more | 12% | No (mandatory) | $100 |
The $100 cap matters most if you sell high-ticket items — a $2,000 custom piece is capped at $100, not $240. For low-ticket sellers, the cap rarely kicks in, so the 15% simply eats into margin. Use the toggle in the calculator to model both scenarios before deciding whether to opt out.
How to use this calculator
- Pick your country so payment processing fees match your region.
- Enter what the buyer pays — the item price plus any shipping you charge them.
- Enter your real costs — what you paid for the item or materials, actual shipping label cost, and packaging.
- Toggle Offsite Ads on if the sale came from one, and pick your tier.
- Read the profit card on the right — that's your real take-home after every Etsy fee.
- Use the target margin box to back-solve the price you'd need to hit a specific profit goal.