100% Free · No sign-up 8 Platforms · 2026 Rates

Compare 8 marketplaces. See real profit before you list.

One input, eight answers. Instantly compare Amazon, eBay, Etsy, Poshmark, Mercari, Depop, Shopify, and Walmart side-by-side — category-specific, FBA-aware, and ranked by real take-home profit. 100% free, no sign-up.

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Every marketplace's fees, explained

Every platform takes a different cut, and they hide the real number behind a pile of small fees — referral, final value, transaction, processing, storage. Here's what each of the eight platforms in this calculator actually charges a seller in 2026.

Amazon

8–17% + FBA

Referral 8% electronics, 15% most, 17% apparel. FBA fulfillment $3.22–$5.40 by weight plus 3.5% fuel surcharge (effective Apr 17, 2026) plus $0.87/ft³/mo storage.

eBay

13.6% + $0.30/$0.40

Final value fee bundles payment processing. Applied to item + shipping. Per-order fee is $0.30 for orders ≤$10, $0.40 for orders over $10. Basic Store drops FVF to 12.7%.

Etsy

11–15% total

$0.20 listing + 6.5% transaction + 3% + $0.25 processing (US). Offsite Ads add 12%/15% if the sale came from one.

Poshmark

$2.95 or 20%

Flat $2.95 for sales under $15, flat 20% for $15 and up. All-in — no separate payment processing. Simplest tier structure among major platforms.

Mercari

10% flat (all-in)

As of Jan 6, 2025: flat 10% on item price + buyer-paid shipping. Payment processing removed for sellers. No listing fee, no monthly plan — lowest all-in cost.

Depop (US/UK)

3.3% + $0.45

Since July 2024: US/UK sellers have 0% selling fee — only Depop Payments processing (US 3.3% + $0.45; UK 2.9% + £0.30). International sellers still pay 10% on top.

Shopify

2.9% + $0.30

Only payment processing — no marketplace commission. But you pay $39/month for the Basic plan and drive all your own traffic.

Walmart

6–15%

Referral fee only — no listing, no monthly. Rate varies by category: 6% for consumer electronics, 15% for most, up to 20% for jewelry.

Sourced from official seller docs Amazon eBay Etsy Poshmark Mercari Depop Shopify Walmart

All rates cross-checked against each platform's official 2026 documentation. Last verified April 2026.

Fees by category — Amazon & Walmart

Category choice has the biggest single impact on your take-home on Amazon and Walmart. For a $100 sale, the difference between the best category (8% books) and the worst (17% apparel) is $9 — more than most other fees combined.

Category	Amazon referral	Walmart referral	eBay final value
Apparel & Accessories	17%	15%	13.6%
Electronics	8%	8%	13.6%
Home & Garden	15%	15%	13.6%
Beauty	8% (under $10), 15%	15%	13.6%
Books, Music, Movies	15%	15%	13.6%
Handmade / Vintage	15%	n/a	13.6%
Collectibles	15%	20%	13.6%
Toys & Games	15%	15%	13.6%

Etsy, Poshmark, Mercari, Depop, and Shopify don't vary by category — they apply one rate to everything. That's a pricing feature, not a bug: it makes them predictable but means electronics sellers pay the same as handmade sellers (who could be paying 5–10% less on Amazon).

Which platform should you pick?

The calculator above tells you which pays most per sale. But platform choice also depends on traffic, audience fit, and operational effort. Here's the rough decision tree most sellers actually follow:

You sell…

Handmade / vintage

Etsy. Its buyer base specifically searches "Etsy handmade" — no other platform's audience overlaps.

You sell…

Branded electronics / books

Amazon FBA. 8% referral + Prime badge beats anyone on volume for standardized goods.

You sell…

Used clothing / designer

Poshmark for women's & luxury; eBay for men's & branded; Depop for Y2K / streetwear.

You sell…

Small everyday household items

Mercari. Lowest all-in fee and simplest listing flow for sub-$30 items.

You sell…

Your own brand, own traffic

Shopify. No per-sale commission — but the $39/mo only makes sense at ~$1k+ monthly revenue.

You sell…

Mid-ticket, need broad reach

eBay. Biggest audience after Amazon with a straightforward 13.6% that works across almost every category.

How to use this calculator

Pick your product category — affects Amazon and Walmart referral rates most.
Enter sale price and what buyer pays for shipping — this is revenue on every platform.
Enter your real costs: item cost (COGS), what you pay to ship (non-FBA), and packaging.
Weight & volume matter only for FBA — skip them if you won't use Amazon FBA.
Toggle off platforms you'd never use — cleans up the comparison.
Read the winner card — that's your best-profit platform. Click any row for a full fee breakdown.
Use the target margin box to back-solve the price you'd need to hit a specific profit goal.

Frequently asked questions

As of 2026 the lowest-effective-fee platforms are Depop (US/UK) and Mercari. Depop dropped the 10% selling fee for US/UK sellers in July 2024 — you only pay Depop Payments processing (US 3.3% + $0.45; UK 2.9% + £0.30). Mercari dropped seller payment processing in Jan 2025 and now charges a flat 10% on item price + shipping. Shopify is also low per-sale (2.9% + $0.30) but adds $39/month for Basic. Etsy runs 11–15%, eBay ~14% all-in, Amazon 8–17% referral plus FBA if used. The right answer depends on whether you need the platform's built-in buyer traffic — use the calculator above to see the real numbers for your product.

Amazon FBA fees have three parts in 2026: (1) Referral fee — a percentage of the sale price by category (8% electronics/books, 15% for most, 17% apparel). (2) Fulfillment fee — a per-unit charge based on size and weight, typically $3.22–$5.40 for standard-size items, plus a 3.5% fuel and logistics surcharge effective April 17, 2026. (3) Monthly storage — about $0.87 per cubic foot per month (Q1–Q3 standard-size). Amazon also introduced price-based tiers in 2026: items under $10 qualify for a $0.86/unit Low Price FBA discount; items over $50 add about $0.31/unit. The calculator above breaks all of this out when you toggle FBA on.

Yes. eBay's final value fee ranges from 3% (select heavy-equipment categories) to about 15% (watches and clothing). Most categories sit at 13.6% + $0.30 per order for non-Store sellers — the per-order fee rises to $0.40 for orders over $10. Sellers with a Basic Store subscription or higher pay a reduced 12.7% on most categories. This calculator uses the non-Store 13.6% rate as the default. eBay waives the first 250 insertion fees per month, so listing fees rarely apply.

Poshmark uses a tiered model: for any sale under $15, they take a flat $2.95. For sales of $15 or more, they take 20% of the sale price. This flat fee is intentionally designed to discourage very low-priced listings, since 20% of a $5 item wouldn't cover Poshmark's fixed costs. The calculator applies the correct tier based on your sale price automatically.

FBA (Fulfilled by Amazon) costs more per unit but gets you the Prime badge, free buyer shipping, and Amazon handles customer service. FBM (Fulfilled by Merchant) is cheaper when your product is heavy, bulky, or slow-moving, because FBA's storage fees compound over time. Use the calculator's FBA toggle to see the per-unit cost difference — typically FBA adds $3.50–$6 per unit vs FBM.

Rates are pulled from each platform's official 2026 fee schedule — Amazon Seller Central, eBay's fee page, Etsy's Fees & Payments policy, Poshmark, Mercari, Depop, Shopify, and Walmart Marketplace. For categories with tiered or banded fees, we use the rate that applies to ~80% of sellers. Actual fees can vary slightly for edge cases like oversized items, hazardous goods, or promotional rate changes — always verify on the platform's official page before building a business on the numbers.

Yes. Payment processing is baked into every platform's calculation. eBay's Managed Payments bundles processing into the 13.6% final value fee. Etsy charges 3% + $0.25 (US). Amazon's referral fee includes processing. Mercari dropped separate processing in Jan 2025 — now flat 10% all-in. Shopify Payments uses 2.9% + $0.30. Poshmark's 20% or $2.95 is all-in. Depop charges 0% selling plus 3.3% + $0.45 processing for US sellers (0% + 2.9% + £0.30 UK; 10% + 3.3% + $0.45 for international). Walmart's referral includes it.

For used clothing, the typical best picks are Poshmark (highest buyer base for women's/luxury), eBay (broadest audience for vintage and branded items), and Depop (Gen Z streetwear and Y2K). Poshmark's flat $2.95 under $15 makes it excellent for low-priced items; eBay's 13.6% is competitive for mid-priced sales; Depop is now cheapest for US/UK sellers since the 10% selling fee was removed in July 2024 — only 3.3% + $0.45 processing remains. Run your specific item through the calculator to see the real spread.

Mostly yes. Amazon, eBay, Etsy, and Walmart all charge their percentage fee on the combined item price + shipping charged. Shopify charges processing on the total. Poshmark and Mercari include shipping in their flat/percentage fee structure. The calculator factors this in automatically — you'll see it reflected in each platform's fee total.

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